Creative direction & brand design, from strategy to visual identity

Design services for entrepreneurs, innovators, and vision-led businesses set to shape culture, bring clarity, and craft identities that endure.

hello@kazsik.com

Copy email

hello@kazsik.com

Copy email

hello@kazsik.com

Copy email

Make the difference visible

Uncovering what defines a business at its core, and translating those values into a clear visual language the audience understands, connects with, and remembers.

Craft the vision into identity

Build a coherent brand identity, translate values into a simple and clear framework across touchpoints, keeping the brand distinctive, lasting and easy to use.

Selected projects

Selected projects

Vaskapu

Soon
Branding, Label Design

Vaskapu

Soon
Branding, Label Design

Høtoft

Branding, print design

Høtoft

Branding, print design

Budapest100

Soon
Festival branding

Budapest100

Soon
Festival branding
Selected projects

Vaskapu

Soon
Branding, Label Design

Høtoft

Branding, print design

Budapest100

Soon
Festival branding

Process

Process

The brand design process balances strategy, ingenuity, and craftsmanship. It transforms understanding into a coherent and credible framework, developed through collaboration and thoughtful iteration. Each phase connects insight with creation in a purposeful and refined way.

Every outcome is tailored to the business context and built to endure: clear in purpose, human in expression, and consistent across print and digital. A well-defined process strengthens market position, builds trust, and forms the foundation for lasting recognition and growth.

❶ Insight

Every project begins with listening. Values, culture and audience are mapped to uncover what makes the business distinctive.

❶ Insight

Every project begins with listening. Values, culture and audience are mapped to uncover what makes the business distinctive.

❷ Design

Insights are translated into a clear system where typography, colour and structure work together to form a coherent identity.

❷ Design

Insights are translated into a clear system where typography, colour and structure work together to form a coherent identity.

❸ Implement

The identity is implemented across print and digital. Guidelines and tools ensure it stays consistent, practical and built to last.

❸ Implement

The identity is implemented across print and digital. Guidelines and tools ensure it stays consistent, practical and built to last.

Prost Wines

Soon
Brand Design

Prost Wines

Soon
Brand Design

Prost Wines

Soon
Brand Design

Füles Magazin

Soon
Brand design

Füles Magazin

Soon
Brand design

Füles Magazin

Soon
Brand design

Leopold Bloom

Branding

Leopold Bloom

Branding

Leopold Bloom

Branding

Bortársaság Selection

Soon
Print design

Bortársaság Selection

Soon
Print design

Bortársaság Selection

Soon
Print design

TechnoCool

Soon
Exhibition & Book Design

TechnoCool

Soon
Exhibition & Book Design

TechnoCool

Soon
Exhibition & Book Design

12 Walls

Soon
Exhibition Design

ModernTéka

Soon
UX & UI Design

ModernTéka

Soon
UX & UI Design

ModernTéka

Soon
UX & UI Design

Izakaya

Soon
Branding design

Izakaya

Soon
Branding design

Izakaya

Soon
Branding design

Nautes Architect

Soon
Branding

Nautes Architect

Soon
Branding

Nautes Architect

Soon
Branding

Othernity

Exhibition & editorial design

Othernity

Exhibition & editorial design

Othernity

Exhibition & editorial design

Ifj. Márkvárt

Soon
Brand Design

Ifj. Márkvárt

Soon
Brand Design

Ifj. Márkvárt

Soon
Brand Design

Co-Ability

Editorial Design

Co-Ability

Editorial Design

Co-Ability

Editorial Design
Update & Noteworthy
Update & Noteworthy
Update & Noteworthy

Leopold Bloom Art Award 2025

Visual identity and print materials for the Leopold Bloom Art Award 2025, a biennial platform supporting Hungarian contemporary visual artists to step onto the international stage. The design merges cultural introspection with global ambition, echoing the award’s spirit of independent thinking and outreach.

Lees Brothers Summer Camp

Visual identity for Lees Brothers’ Summer Camp, an annual gathering connecting winemakers and wine lovers around Lake Balaton. The 2025 edition, themed on water management in viticulture, embraces earthy tones and tactile materials to express calmness, authenticity, and a deep connection to place.

Identity for Budapest Coffee Week 2025

Brand design for Budapest Coffee Week, celebrating the city’s vibrant specialty coffee scene. The identity builds on fluid, wave-like forms inspired by the motion of steam and brewing tools, paired with a bold, retro-infused colour palette that evokes flavour, craftsmanship, and connection.

Illustrations for the 2024 identity of POV Budapest

Character illustrations created for the 2024 identity of POV Budapest – Hungary’s first international festival dedicated to design and visual culture. Inspired by the golden age of Hungarian animation, the expressive figures bring a playful and nostalgic energy to the city’s new creative platform.

Hello, new office!

A new shared studio space in Alkotmány street, just steps from the Hungarian Parliament, now hosts a small collective of freelance graphic designers. The move marks a fresh chapter of collaborative work, creative freedom, and everyday inspiration in the heart of Budapest.

The Greenkeeper's Nightmare

Graphic design for The Greenkeeper’s Nightmare, an exhibition at Budapest Galéria exploring the contradictions of golf as a symbol of privilege and control. The visual identity reflects the show’s playful yet critical approach, as artists of the Untitleist Anonim Antigolf Club disrupt the manicured order of the sport with surreal interventions.

Logo Design for Fiddlestix Farms

A new visual identity for Fiddlestix Farms, a family-run producer blending traditional cultivation with contemporary ecological awareness. The logo captures the brand’s playful yet refined spirit, merging natural forms with a sense of balance, continuity, and care for the land.

Hungarian Book Design Award for Technocool!

The TechnoCool exhibition catalogue, designed for the Hungarian National Gallery, has been awarded the 2024 Hungarian Book Design Award in the Album & Catalogue category. The publication, which explores the visual culture of Hungary’s 1990s rave era, was recognised for its bold and cohesive design approach.

Into Coffee's new look has just launched!

A refreshed visual identity for Into Coffee brings together tribal textures, organic moods and analog charm. The new look highlights the brand’s ritualistic take on specialty coffee – celebrating slowness, discovery, and soulful offline moments.

Reimagining Füles for Its 60th Anniversary

A contemporary redesign of the iconic Füles magazine, created to mark its 60th anniversary. The concept revisits the publication’s nostalgic essence while translating its playful, puzzle-filled world into a bold, typographic and editorially refined direction.

Start your brand's next chapter today!

Whether you need a stand-alone design or a complete brand identity, I offer flexible ways to work together.

GMT +1

Alkotmány street 12.

1054 Budapest
Hungary

Make the difference visible.

Want to work with me on your next project?
I’d love to hear from you.

hello@kazsik.com

Kazsik

© 2025 Marcell Kazsik. All rights reserved.
GMT +1

Alkotmány street 12.

1054 Budapest
Hungary

Make the difference visible.

Want to work with me on your next project?
I’d love to hear from you.

hello@kazsik.com

Kazsik

© 2025 Marcell Kazsik. All rights reserved.
GMT +1

Alkotmány street 12.

1054 Budapest
Hungary

Make the difference visible.

Want to work with me on your next project?
I’d love to hear from you.

hello@kazsik.com

Kazsik

© 2025 Marcell Kazsik. All rights reserved.